View All Tours About Book a Tour
New York City   ·   Licensed NYC Sightseeing Guide   ·   Music   ·   History
Midtown / Pop

The Brill Building to the Beatles, 1959–1964

The songwriters, the producers, the tiny rooms — and how a few blocks of Midtown Manhattan wrote the soundtrack of a generation. Until the Beatles arrived in its heart and changed everything.

Mark leading the Brill Building tour in Midtown
Photo: Klaus-Peter Statz/Untapped New York
Photo: Klaus-Peter Statz/Untapped New York
Duration2 hours
Group SizeUp to 20 guests
CancellationFlexible
NeighborhoodMidtown Manhattan
Book This Tour

About This Tour

I spent over 30 years in the music business. I heard the stories firsthand from the legendary songwriters who worked in the world the Brill Building built. So when I walk these blocks, I'm not just reading from a history book.

Between 1959 and 1964, a few square blocks near Times Square were the nerve center of American pop music. The Brill Building and its equally important neighbor at 1650 Broadway were packed floor to floor with record labels, publishing houses, demo studios, and recording facilities. Young songwriting teams — Goffin & King, Mann & Weil, Barry & Greenwich, Bacharach & David — were cranking out hits in tiny rooms, cutting demos and chasing the next chart-topper.

It was an extraordinary moment. And then the Beatles landed at JFK, played The Ed Sullivan Show two blocks from here, and changed everything. The songwriter-for-hire model that had powered the Brill Building began to give way to something new — the artist who wrote their own songs. This tour tells both stories: the golden age, and the disruption that ended it.

If you love classic pop, the music business, or just a great New York story, this one's for you.

What You'll See

  • Stand outside the Brill Building and its equally important neighbor at 1650 Broadway — two buildings that powered the pop charts of the early 1960s
  • Hear stories of Neil Sedaka, Barry Mann, Cynthia Weil, Jeff Barry, Ellie Greenwich, Carole King, Gerry Goffin, Burt Bacharach, and the other young songwriters who defined the Brill Building Sound
  • See the buildings that housed studios, music publishing offices, and record labels where chart-topping singles were written, demoed, and recorded
  • See the site of the Ed Sullivan Show broadcast that introduced The Beatles to America — and marked a turning point in the entire pop industry
  • Pass by the restaurants and hangouts where music executives and hitmakers cut deals and swapped stories
  • Get an insider's perspective on the golden age of the early 1960s pop music business — from a guide who spent three decades in the industry